David Beckham is a style icon for many men across the globe, and today we bring you the exciting news that the man himself has teamed up with high street retailer H&M to release a range of bodywear for men.
The collection will be sold exclusively at H&M stores and features nine underwear styles: briefs, boxers, vests, t-shirts, long johns and pyjamas. All of which have been designed by none other than Beckham’s in-house design team.
The primary focus for the whole collection was on fit – with factors such as comfort, design and function all being thoroughly considered.
With such minimal branding on every piece, the designers clearly wanted the garments to become a signature in themselves, rather than achieve popularity via celebrity endorsement. The result is a simple, classic collection of underwear that is extremely wearable – this range should help to shape and set a new standard for the future of men’s high street underwear.
Available from 2nd February 2012 online and in H&M stores worldwide – we predict that this is one collection that is bound to become a huge success.
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