Welcome to the Launderette
As the summer months slowly arrive, so does the summer staple; the t-shirt. Whether you prefer a crew neck, v-neck or cowl neck, whether you roll up the sleeves or let them be, how you wear a t-shirt is up to you – what is on the t-shirt is another story.
Dirty Fresh Laundry, a t-shirt brand based in London, are about to take this menswear by storm. With their “wash your clothes not your attitude” slogan and signature wash symbol graphics, this is a range of tees that will take you effortlessly through the hotter months.
Reece Bates, a young entrepreneur who already had a background in fashion production and manufacturing, founded the brand in 2010. It was through spending his summers in the homeland – also known as Ibiza – that Dirty Fresh Laundry was born. The brand represents a wild and free lifestyle, with the wash label symbols offering a unique take on the graphic prints we have come to expect from other brands.
The latest collection will hit stores in June. Provocative black and white photography is complimented by fluorescent handwritten style typography, with styles available in both t-shirts and vests. If you’re heading to Ibiza (or any other party island) this summer, Dirty Fresh Laundry should be your first stop when it comes to your holiday wardrobe.
If, like me, you are stuck in the UK, you should still check out the Dirty Fresh Laundry website, as the soft cotton tees are just as suited to summer days in the park as they are on the UK music festival scene.