The Power of Sport

Sport is the new style according to Dolce and Gabbana’s latest men’s fragrance – The One For Men Sport. The scent is bright, clean and lively, with top notes of rosemary, middle notes of sequoia, and a musky base of patchouli – Dolce and Gabbana’s favourite ingredient.

“Sport has a universal value” says Stefano Gabbana, who also emphasised the positive message and team spirit which it communicates, and they deliberately tried to echo in the fragrance. “Sporting champions have become the style icons of the present day” adds Domenico Dolce. “They are admired and imitated… The Dolce & Gabbana man chooses to play sport because he loves taking care of his body and he cares about his image.”

The creators described the scent as fresh and energetic, and was designed to imbue the wearer with a positive sense of well-being.

Dolce and Gabbana have been at the forefront of fusing the sporting and fashion worlds in recent years. They have used international athletes at their catwalk shows, cast the Italian swimming and rugby teams in advertising campaigns, and are the official outfitter of Chelsea FC. The creators emphasised the qualities which fashion and sport both share, such as discipline, passion and the will to succeed – admitting that they are followers of a healthy lifestyle themselves; even if they do like to “break the rules” every so often.

Dolce & Gabbana – The One Sport is available to buy today at selected stores.

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Dolce & Gabbana The One Sport: Advertising Campaign Video

Dolce & Gabbana The One Sport:

Dolce & Gabbana The One Sport For Men

Dolce & Gabbana The One Sport For Men