Eest end. is a Korean menswear brand which formed in May 2012.
While a six month old store opening may not warrant the title ‘newsworthy’, there is a sharp emerging trend of Korean fashion retailers and designers sprouting up in western society – causing quite a stir.
As the majority of people with any interest in world economics will know; Korea is a rapidly emerging country. The fashion industry there often takes heavy influence from the K-pop (Korean pop) scene and incorporates themes of current western trends. Korean style is becoming synonymous the world over with people looking for clothing chic in appearance but affordable in price. Retailers like Susiekim and Yesstyle are just two of the mainstream online companies pioneering the way for the Korean fashion market.
Eest end. in particular offers every essential you need in order to build a capsule wardrobe, combining classic styles and cuts with a whole host of contemporary prints and patterns.
One thing to bear in mind when exploring the east for your clothing is sometimes questionable sourcing of materials. Having ordered from Korean sites before, I strongly advise reading the ingredients list before purchasing any leather goods – these can be produced very unethically.
Sizing is also an issue. Unless you are a UK XS/S/M you may run into trouble due to most of the clothes being made to fit the slighter Korean frame. More often than not, most Korean sites will have a ‘big and tall’ section (which always make me feel like some sort of obscenely huge creature) – alternatively, they sometimes have a form at the bottom of the item pages that allows you to request larger sizes.
To shop the latest collection, head over to the eest end. website.