Some brands are loved because they exude an air of coolness we all desire to have, whilst some brands are loved because they pull on a heart string of nostalgia. ‘Fat Willy’s Surf Shack’ definitely falls into the latter, whilst up-and-coming t-shirt brand ’Blood Brother’ (soon to be a full apparel collection may we add) would be considered the former. Marry these two together in an unlikely combination and you get something nicely sandwiched in the middle. An almost forgotten brand from a bye gone era brought bang up to date with the help of present day cool.
For those too young (or who never travelled to the south coast); Fat willy’s Surf shack was the brand of choice of holiday makers wanting to get in on the cool ‘surfer’ look. The striking logo was adorned on many a t-shirt, and probably many more keyring’s, and will more than likely hold a special place in the heart of anyone who holidayed in the Torquay region in the 90s. Bright luminous paint splatters completed the relaxed casual feel of the brand and indeed the times.
Whether it is the current cash-strapped spirit or just a renewed appreciation of home turf this summer, it has never felt like a more appropriate time to revive this once loved brand. Blood brothers have seamlessly blended the brands together in their trademark bold graphic style – creating a collection with something for everyone.
Give a subtle nod to the 90s with a cool slogan tee, or completely relive Fat Willy’s heyday with an almost brazen, all over print logo t-shirt.