In honour of Britain’s first ever Tour de France victor, Fred Perry has launched the Bradley Wiggins cycling shirt. Given that Wiggins is known for his modish style, the collaboration is a fitting way to celebrate his victory and provide anybody who is caught up in the Tour de France rush, but is still allergic to lycra, a practical yet stylish piece of apparel.
The Bradley Wiggins Shirt, modelled by the man himself, is based upon Fred Perry’s signature polo but the design is combined with features of a classic cycling jersey. The buttoned collar is replaced with a zip-up funnel neck and a small pocket on the back, whilst a zip closure keeps valuables secure and provides a small storage space without causing discomfort in the saddle. Fred Perry’s laurel wreath logo and piped sleeves keep it in line with the traditional aesthetic of the brand.
The sporting style of the cycling shirt ties in with Fred Perry’s overall image and, despite its sporting purpose, would work well as part of a casual wardrobe when worn with jeans and a casual jacket. You could even team it with smart trousers and a blazer to embrace the current trend for juxtaposing smarts with sportswear.
The Bradley Wiggins Cycling Shirt comes in black, white and sky blue colour ways and is available online and in selected stores – however they are flying off the shelves, so get in quick if you want to celebrate a piece of sporting history in style.
Shop the collection over on the Fred Perry website before it’s too late!