With a divided lookbook, high street giant French Connection has made it so much simpler for the style seeking man this season. By featuring their BOSSY and PLAYFUL array of looks, the brand has gone one step further in their bid to inspire your summer wardrobe.
Executed on a plain white background, the lookbook is modelled in a casual, simplistic form. The designs are clean and heavily influenced by summery hues and quality tailoring. In an attempt to make trends more accessible, the blues, pastels and prints are displayed here with a softened impact. It makes them wearable by all and fit to pair with many items already existing in a male wardrobe.
Perhaps the most eye-catching item in the collection is the playful Bucket Floral Shirt. Appearing bold in colour and influenced by seventies print, the shirt is rich in detail but wholly wearable. Paired with stone chinos or shorts, the shirt can stand alone and is ideal for some summer styling packed with a little edge.
Another item to take note of is the Gallery Canvas Holdall, with its contrasting stripe detail and sandy colouring, it makes this the perfect weekend bag. Comes complete with optional strap attachment for added functionality.
Staying true to practical designs and a subtle palette, French Connection has produced an overall collection that seemingly nods its head to current trends but is ultimately all about the season.