Introduction

French Connection have completed one of the most remarkable brand reinventions we have seen within the industry over the past few years. Having previously had a reputation for gimmicky ‘FCUK’ slogan t-shirts and pieces that seemed to be designed only to attract controversy, the brand have completely changed their outlook and ethos towards menswear.

Each French Connection range now delivers a well balanced range of timeless classics alongside more trend-led pieces, aiding the modern male in his quest to build the perfect capsule wardrobe that doesn’t sacrifice character or individuality. The cut has also been slim lined and refined, whilst there is much more emphasis on quality of construction and choice of fabric.

Today, we take a look at what you can expect in the latest AW12 collections from French Connection & FCUK, and pick out our three key pieces that we think every male should have in their wardrobe this year.

French Connection AW12

Offering a signature collection of contemporary classics, the brand have been inspired by both military and British Heritage this AW12. Elegant pieces such as polo necks, tailoring and slim chinos are set alongside relaxed knitwear, tees and shirts in neutral tones, all of which would form the building blocks of any versatile wardrobe.

The colour palette of choice is very much rooted in Earth tones, with rich khaki and camel paired with contrasting autumnal hues of burgundy, purple and red, allowing you to inject a shot of life into your wardrobe in an understated and masculine way.

As previously mentioned, the military influence is strong throughout, with classic silhouettes such as the pea coat and parka present, as well as chest pocket detailing and statement camouflage prints.

The industry’s obsession with all things British is also apparent, with hardy fabrics like tweed, wool and corduroy taking centre stage, helping provide some highly desired texture and warmth to any cold weather outfit this season.

French Connection AW12 Lookbook

French Connection AW12 Men's Lookbook

French Connection AW12 Campaign Film

FCUK AW12 Lookbook

FCUK have come a long way from their bold, brash apparel of the 90s – with the line now allowing you to make a statement in a much more contemporary and altogether less garish way.

Bold colours feature alongside on trend prints and patterns for those that like to keep their look fashion forward, whilst youthful pieces – in the form of gilets, light wash jeans and bright outerwear – keep the whole look playful and relaxed:

FCUK AW12 Men's Lookbook

Key Pieces For AW12
1. Sheppard Shetland Jacket

 Sheppard Shetland Jacket

One of the standout pieces from the new collection is the Sheppard Shetland Jacket. Representing seasonal transition perfectly, this structured blazer has been constructed from a fabric which couldn’t be more appropriate for the AW12 season; tweed.

Providing a nod to classic English heritage style, this textural blazer has been updated with hunting pockets and contrasting coloured faux suede elbow patches – helping to set you effortlessly apart from the masses.

Classic gentlemanly detailing and careful material consideration helps this blazer retain a smart and sophisticated feel, allowing you to dress it up or down depending on preference or occasion.

Coming in two colour ways of brown or grey, the Sheppard Shetland jacket would be a welcome addition to any modern gentleman’s wardrobe this season.

2. Typo Wool Jumper

Typo Wool Jumper

The typo wool jumper is the ideal piece for those of you trying to channel that all American Preppy/Ivy League inspired style – a trend that has continued to be popular season after season.

Featuring a large scale ‘F’ logo to the front, this jumper has taken a classic wardrobe staple and given it a modern twist.

Whether paired simply with chinos and trainers for a more casual aesthetic, or dressed up with dark denim and brogue boots, this jumper’s versatility allows you to go from smart to casual with effortless ease.

3. Rotational Fatigue Jacket

Rotational Fatigue Jacket

As most of you will already be aware, camouflage dominated the prints & pattern trend that was prevalent throughout SS12 – and its popularity is only set to increase throughout autumn/winter, with releases such as this Rotational Fatigue Jacket.

Set to become your off-duty staple, it can easily be paired with the majority of your existing wardrobe, while simultaneously breathing life into existing outfits. This military inspired piece will not only keep you warm with its padded outer, but will also help keep you looking effortlessly stylish and bang on trend whilst doing so.

Featuring toggle hood, fastening epaulettes, and front pouch pockets this statement outerwear piece is fast becoming a ‘must-have’ addition to your wardrobe.

You can shop the whole collection now, at French Connection.
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