Giaroye: An Independent British Menswear Label
Support for independent British menswear labels is extremely important in the growth and development of a unique and individual fashion industry. I am always on the lookout for such labels that strive for new ways of interpreting men’s fashion.
In my search I found British menswear label Giaroye. Their designs are inspired by British sports and inner city youth culture. To dress modern Britain they opt for semi-tailored pieces with sport detailing. This smart yet casual look adds to their versatility and appeal. Keeping the silhouette clean and simple they ensure that the quality, detail and cut of the garments are to a high standard to deliver interesting and individual collections. To create a contrast with the underlying sportswear aesthetic, traditional fabrics are used.
Their signature Panda icon is a theme that is repeated throughout the collection in order to make the brand identifiable. The connotations of the species are that they are endangered – so extremely rare. The menswear brand reflects this idea by presenting unusual clothing. The logo is adapted and re-worked several times to make the brand distinctive and always evolving. The adjustments could be the change in colour, adding headphones or city landmarks. All T-shirts are hand printed and are definitely unique.
The fashion brand has launched an Exclusive Limited Edition range, which consists of 20 pieces. All the suppliers are sourced in England alone. Using English suppliers ensures they are supporting businesses like themselves, and they are proud to be part of the independent British fashion industry. All clothing within the exclusive range are manufactured to a high quality and influenced by great menswear classics.
Giaroye is an expression of mixing street culture with the idea of a classic modern man. The juxtaposition of these two concepts creates a casual smart brand ready to be worn for all occasions. The results are pleasing as a unique and individual label has had a successful launch.
Check out the full collection over on the Giaroye website.