Hemingway Design for Hush Puppies x Topman General Store

To celebrate the launch of Hemingway Design for Hush Puppies AW12 Collection at Topman General Store, Hush Puppies have teamed up with menswear designer and stylist Martell Campbell (www.martellcampbell.com) to showcase their latest range – which takes inspiration from Hush Puppies iconic heritage and British club culture – through a highly stylised lookbook.

Shot by Karen Storey on site at the stand alone boutique, the general store is situated in the desirable Covent Garden, London.

The starting point for each look was initially inspired by the differing footwear silhouettes and design styles. It was from there that the styling team drew their inspiration and tied each look together through additional garments – carefully utilising select brands and exclusive Topman LTD pieces.

The 5 footwear silhouettes which make up this stunning collection are; Greaser, Beatnik, Quadro, Teddy and Whistle.

The whistle, which just so happens to be our favourite silhouette form the AW12 collection, has in fact been created exclusively for Topman General Store. Made from the finest premium wolverine suede, with letter press sole and unique toggle detail, it is available in a stunning olive green hue or dark grey option (with rust detailing) for the more traditional amongst you.

Available now at the Topman General Store – what are you waiting for? Head down to Covent Garden and pick yourself up a pair.

Hemingway Design for Hush Puppies x Topman General Store:

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store

Hemingway Design for Hush Puppies x Topman General Store