Henri Lloyd Launch Concept Store in Stratford
Henri Lloyd is the original British sailing brand founded in Manchester, England in 1963. Widely regarded as the market leaders in technical sailing and lifestyle apparel, Henri Lloyd has pioneered the development of fabrics and garment design for nearly 50 years. Mr. Henri, as he is known, founded the company based upon hard earned principles of honesty, integrity and freedom and it is these principles that are the foundations of the brand today.
Henri Lloyd opened a new store in the prestigious Westfield Stratford shopping centre this July, presenting their original and iconic range of men’s, women’s and footwear collections. Situated in East London, Westfield Stratford City is Europe’s largest urban shopping centre and the gateway to the Olympic park. Since opening in September 2011, it has become the home of many dynamic brands and will soon be adding Henri Lloyd to this list. With Olympic mania dominating London and the rest of the world, the shop is destined to do very well.
The concept store is a true reflection of the brand that pioneered many firsts in the sailing world; the interior focuses on a fresh aesthetic for the brand whilst showcasing Henri Lloyd’s sailing roots. A trio of billowing sails will be rigged above the store, whilst Shiplap detailing around the till, rope area dividers and hi-tech props create the atmosphere of a luxury yacht. The end result will be the perfect representation of Henri Lloyd’s flair for combining contemporary sailing heritage with style driven sophistication.
The store, which opened on 19th July 2012, will be stocking Henri Lloyd’s SS12 collection and moving into AW12 as the summer progresses, but the highlight of the concept store will be their Round the World Race (RWR) SS12 collection, a range derived from Henri Lloyd’s long standing history of sponsoring elite race teams.
’Our new Stratford concept store is synonymous with the pioneering spirit of Henri Lloyd’ says Martin Strzelecki, joint Chief Executive at Henri Lloyd, ‘it exemplifies our innate ability to evolve and regenerate our sailing heritage and is confirmation of our position as forerunners in the lifestyle clothing industry.’
With this new found heat, we recommend getting down to the new store pronto and decking yourself out in the latest Henri Lloyd threads, looking chic in the summer has never been so easy!