H&M for Brick Lane Bikes – Spring 2013
Having successfully collaborated with some of the most respected designers in the fashion industry such as Maison Martin Margiela, Versace, Marni and Lanvin, H&M are now set to release a men’s capsule collection with Brick Lane Bikes of East London.
Aiming to provide customers with both function and style, the collection intends to combine the functionality of cycle wear with great city style, so you can look effortlessly stylish both on and off your bike.
“We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style,”
Petter Klusell, Designer at H&M
Making the most of both brands’ expertise, the 11 piece collection has been designed by H&M and tested by Brick Lane Bikes – the world’s leading custom bike specialists.
Constructed from more sustainable materials, as part of H&M’s Conscious work, the range has been produced using organic and recycled cotton and recycled polyester.
Set to hit around 180 stores worldwide as well as online, you can get your hands on this range from March 7th 2013.
H&M for Brick Lane Bikes Short Film
Below is a short film, which has been shot at the Brick Lane Bikes shop in East London. In this video you get to meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M, to find out a little more about the H&M collection.