Hostem truly captures the essence of pre-loved materials and beautiful restored furniture. The London boutique hired interior designer James Plumb to transform the store into a vintage inspired haven, restoring an old church pew as the front desk and piled high antique suitcases in the corner are just a couple of techniques used to create a unique and nostalgic setting for the men’s establishment.
My personal favourite is the cluster of dusky pink Victorian light shades, which creates a calm and warm ambiance. Some may mistake Hostem for an art gallery, rather than a working store, due to the cleverly designed decor.
The Shoreditch store is divided into three rooms. One specialises in luxe streetwear whilst the second is home to talent from avant garde designers. The third space accommodates various visiting designers and collaborations, which changes every six months. Taking the idea from the popular craze of pop-up shops and installations, the store will constantly have a fresh and exciting appeal. Their aim is to attract men who demand a sense of depth and variety whilst shopping, catering for those who actively seek a special and exclusive retail experience.
Displayed on the hand beaten iron rails are designers such as Adam Kimmel, S.N.S Herning and Visvim. Jewellery, whilst footwear and aftershave are also available in store (and online) to complete your whole look with style.
Why not take a step into the unknown and shop at Hostem; you could walk along the reclaimed floorboards and witness the hand painted linen walls for yourself; take a journey back in time and discover what collaboration is currently being held at the store… There’s so much to experience! What are you waiting for?
To visit the Hostem website click here.