House of Fraser have delved into their vast range of fashion labels in order to showcase their latest menswear collection through a well styled series of looks.
Their spring/summer 2012 lookbook includes a wide variety of designers, ranging from premium brands such as Barbour and Paul Smith Jeans, to more affordable brands such as Lyle & Scott, Fred Perry, Scotch & Soda and their own in house labels; Linea and Label Lab. With the department store offering such a large range, it manages to strike the perfect balance between high quality and affordability – offering something for everyone.
The looks created for the shoot represent the spring/summer 2012 season beautifully, incorporating a number of key trends: pastels shades, printed garments and tonal outfits have all been incorporated.
One of our favourite outfits includes the pastel blue printed ‘Gibson’ shirt (courtesy of Linea), which has been combined with Lacoste Live’s ‘Sneaker’ printed shorts. Not only does it hit the key prints trend, but it shows that double prints CAN work effortlessly together when paired with similar or complimentary tones. This is a stand out look that isn’t too attention seeking or garish.
Head over to House of Fraser to shop the looks.
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