Danish brand Humor have released a new spring campaign, entitled Citylife. The brand, best known for its eccentric items, describes its style as: “Scandinavian hippy knitwear meets Shibuya-streetstyle meets cyberfashion”. Their collections take inspiration from casual workwear and club culture, in order to create a unique and instantly recognisable style.
The spring 2012 collection is grounded in everyday wear, with conventional casual pieces being given Humor’s unique spin. T-shirts are decorated with bold graphic prints in a vibrant colour scheme. Likewise hoodies and sweatshirts are adorned with prints and patterns – some featuring unconventional details such as a biker jacket style fastenings. These pieces provide a solid base for a casual outfit and can be paired with some of Humor’s more unusual statement items.
The trousers, jeans and shorts in the collection typically incorporate slouchy cuts and toy with fashion Marmite; Humor’s signature drop crotch styling is recurrent throughout. These fashion forward styles give Humor’s ensembles a unique and contemporary silhouette.
This futuristic styling is contrasted with heavy checked shirts and Nordic patterned knitwear, as well as patterned accessories such as socks. These pieces give the collection an outdoorsy aspect that helps to balance out the modern cut trousers, whilst simultaneously paying heed to the brand’s Scandinavian roots.
The juxtaposition of edgy silhouettes with down to earth heritage styles is part of Humor’s trademark, and it is still a refreshing departure from style norms. If you want to take a different approach to your casual wardrobe this spring, Humor would be a good place to start.