Hair is important. No matter how much care you take with your grooming, it’s safe to say how your hair looks is at least somewhere on your radar. Everybody has their ‘look,’ whether it be rough ‘n’ ready or combed to perfection. Sure, anybody can go and get a great haircut from an upscale stylist, but getting your hair to do what it is supposed to when you’re in a rush doesn’t always work out as well as when you stroll out of a salon on a Saturday afternoon.
You need products you can reply on, products that work just as well on a day to day basis as they do for getting ‘all done up.’ You need products that are built to provide a great shape and flexibility within style, as well as ones that are able to keep every hair set in place, without making you look like you’re in a low budget boy band. And more importantly, you need a hair product that is created by people who actually understand men’s hair.
Imperial is created by Barbers. With over twenty years experience, the brand’s creators have managed to craft a simple collection for both hair styling and shaving. There’s no long winded, step by step routine to follow, just a small collection of products that can be used individually or combined to create different looks, textures and shapes.
The Classic Pomade gives a strong hold with a slight sheen, and is great for holding down curly hair – whilst still being water based so as not to give you the ‘Ross Geller’ look. The Fibre Pomade gives a slightly lighter hold for messier, more relaxed looks, whilst the Gel Pomade works well for thinner or very straight hair by adding volume, whilst giving a medium/strong hold. Finally, the Matte Pomade Past is great for looser styles, messy looks and gently groomed cuts, using Green Tea extract for nourishment.
These simple, straight forward products are great for those of us that want to quickly and effectively sculpt our hair without spending hours pruning ourselves in the mirror every morning. The brand has a wonderful take on the realities of male grooming, and an honest, no-thrills image.
There is, however, a catch. Imperial is from California, and it’s not available in the UK right now. However, international stockists are showing up (if you happen to be in Japan, you’re in luck). Online orders are available, but shipping costs are high. I suggest you bulk buy, I certainly did.