It’s Nice That x ASOS Hawaiian Shirt Collection
If you have been following us here at FashionBeans, you will be well aware that the Hawaiian shirt has made a massive comeback for spring/summer. The novelty clothing piece has many negative connotations, and is usually reserved for middle aged ex-pats or fancy dress parties. However, it has been completely reworked for the new season, with help from the likes of YMC, Prada and Marc Jacobs.
Online fashion giant ASOS has picked up on the trend, releasing four shirts as part of a collaboration with It’s Nice That. The brand have enlisted the skills of four different designers, in order to create one shirt each.
Each of the four shirts feels different to each other in terms of print, however the cut and fit is the same. Print-wise, the shirts make a departure from the obvious references of palm trees and tropical flowers, instead feeling slightly more abstract and 50s inspired.
Hisham Bharoocha’s offering is an all over repeated print of indiscernible graphic shapes in green, purple and white, while Michael Willis provides geometric shapes in soft whites and greys, with accents of yellow and green. Jonathan Zawada uses stylised graphics of rubber rings and beach balls carried by the wind, in bright yellow and purple, and Mike Perry’s choice of abstract watercolour brushstrokes and paint splats provides a smart point of difference from the mass of Hawaiian shirts on the market right now.
Perry’s shirt is definitely my favourite, and all four shirts will appeal to guys who want to get on board with this trend but don’t want to look like a tiki-style barman.
It’s Nice That have done a great job at creating four shirts that utilise non-traditional designs, prints and colourways. They are still recognisable as Hawaiian shirts, but it just sets them apart from the competition. Reasonably priced at £40 each, they are a steal – available now online at ASOS.