2012 marks a momentous milestone for 007 fans, as not only is it the 50th Anniversary of the James Bond franchise, but it also sees the launch of the highly anticipated new movie – Skyfall.
Loyal followers will now be able to capture the aroma of the world’s most iconic spy, after the release of a new fragrance entitled ‘James Bond 007’. Slightly unoriginal we know, but with the slickness and sophistication Bond exudes, there is no need for gimmicks – this fragrance is designed to be straight talking and to the point. (Think Daniel Craig rather than Pierce Brosnan.)
The scent was derived as a result of a collaboration between Eon Productions (producers the James Bond film series) and Procter & Gamble Co. Drawing inspiration from the 60s – when the franchise was first established – the masculine scent features notes of apple, cardamom, sandalwood, vetiver, lavender, moss and coumarin.
The advertising campaign for the fragrance was shot by renowned photographer Greg Williams. Williams has become a firm favourite with the 007 producers, having already shot four James Bond movies to date; Die Another Day, Casino Royale, Quantum Of Solace as well as this year’s Skyfall.
Greg was already very clear on the direction and mood he wanted to created, with regards to the advertising trailer for the fragrance:
“For me, it isn’t any one actor’s face which represents Bond – it’s all about the look and the iconography of Bond. I took inspiration from the original illustrations found on the early Ian Fleming books and aimed to harness the dream of Bond through cinematic lighting and by keeping his face a mystery.”
The fragrance is set to launch on August 15th 2012, exclusively at leading luxury British department store Harrods. It will then hit stores in other European countries, North America, India and China in September.