With a futuristic twist on fashion, James Long presented his spring/summer 2012 Collection this week at London Collections: MEN. Heavily inclusive of blacks, whites and greys, the designs focused on shape and pattern rather than bursts of colour. The aesthetic was tailored and refined, however this was far from done in a traditional way. A mix of glossy fabrics was used in the collection that heavily consists of oversized shorts and slim fitting vests.
Linear patterns run throughout the range, with varied boldness, strengthening the overall focus on shapes and lines. Long’s signature knitwear also makes an appearance in the form of textured off white sweaters – each with their own pattern and palette.
Setting him apart from others entirely, Long has produced a range of eye catching separates for the braver dressers and style seekers. Polka dots and checks make up the detailing within the collection and although at times are heavily used, the chosen colours in which they take their form always results in welcome subtlety and functionality.
Stand out pieces within the collection include the linear patterned sweats and the white shirt with grey detailed collar. Ever proving the uniqueness of his creativity, Long continues to assert his rare eye for design within the industry, whether or not it follows current or in this case ‘future’ trends.