In 2002, the now international designer denim brand “Rag & Bone” was launched by three Brits: Marcus Wainwright, David Neville and Nathan Bogle. In 2006, Nathan Bogle sold his stake in Rag & Bone in order to commit himself to other projects – including a return to modelling for J.Crew and Next, and dating Nathalie Portman.
Six years later, it has been confirmed that Bogle is to launch his own menswear brand next spring – entitled ‘Jardine’, after his great-grandfather.
“Back then, I was really inspired by Americana and denim. I’m a different person now and I’m responding to something fresher and cleaner… an uncluttered look,” responded Nathan on being asked how his new brand is going to compare to Rag & Bone.
With minimalist sleek-cut modern clothing tinged with “a touch of eighties exuberance,” and NO denim, Jardine shall be a far cry from Bogle’s past venture. Suits and dress shirts will be mixed with casual tees and polo shirts for Jardine’s opening spring 2013 collection, which is aimed at the young (well off) modern man – with suit jackets starting around £500 and dress shirts at £175.
The gap in the market is there for a new high-end young man’s clothing label, which Bogle looks set to fill. With sneak peeks of what is in store, and a slight air of The Kooples minimalism about it, there’s no reason Jardine shouldn’t go down well!