‘Keep It Simple, Stupid!’
The above phrase was uttered by my College Rugby coach more times than I care to remember during my teenage years. Often it was confused as a mere insult to a player who attempted the most complicated up-and-under this side of Dan Carter. However, what the phrase was really trying to communicate was that the simplest of routes, plans and ideas are the most successful. And this acronym applies just as well to men’s style as it does to a drift defence or loop pass.
In the spectrum of men’s fashion, things can get a little messy. OK, very messy. We’ve got trends, patterns, rules, top 10s and essentials coming at us from all directions every day. We even have rules for trends or top ten patterns these days. Sometimes, with all of this noise going on, the simple pleasure of just wearing clothes gets lost in the mix.
In a recent documentary, designer-come-director Tom Ford explains a scene from A Single Man where the main character George pulls himself reluctantly out of bed to get dressed. This scene wasn’t actually in the original book the film was inspired by, but Ford felt it was important to include because it was something he could relate to. Whenever he’s in a deep depression, one of the few things he enjoys is putting on a suit.
“It might be false but I feel like if I shine my shoes, put on a tie, and make myself look as good as I can possibly look, I feel better. That somehow it’s armour; it’s a ritual that I go through.”
Tom Ford
And if we all took a moment to think about it, isn’t that really what’s at the heart of this menswear game? Aside from helping us get ahead in our careers and love life, clothes – or more specifically nice clothes – are enjoyable as end in themselves.
Similarly, in an interview with online US retailer Park & Bond, fashion director at Details magazine, Nick Sullivan talked on the same topic. When asked what we can expect next in men’s fashion, he replied with this:
“There’s a sudden pendulum swing away from jazzy shoes, look-at-me jackets, look-at-me trousers, look at all of this together. It’s toward something much cleaner. Shoes are a really good example. We’ve had wingtips, suede wingtips, multi-coloured wingtips, weird wingtips, bright pink wingtips, and now the only alternative to that would be a pair of black oxfords. So I think we’re going through a cleansing moment. It’s like everything is un-complicating itself.”
He makes an interesting point, and I think we had to go through all the options, loudness and peacocking in order to get to a stage where we can now concentrate on things like cut, quality and cloth. Perhaps guys can even start to develop their own sense of intuition too. By all means still pay attention to the books, blogs and magazines but rather than implementing the advice word for word, think about how what they’ve covered can be applied to your own sense of style and self.
Start By Simplifying

I often use the Da Vinci quote – “simplicity is the ultimate sophistication” – and it’s a great place to start if you want to begin this ‘cleansing’ of your wardrobe. Forget the logos, crazy prints and super minute details and re-focus on great basics. And seriously, I mean basics. White and grey crew neck t-shirts. White oxford-cloths and blue dress shirts. Fitted grey wool suit trousers with black cap toe shoes. Khaki chinos. Grey suits and blue blazers. Raw selvedge denim with great classic boots.
Focus predominately on neutral colours such as blue, grey, white and black so you can mix and match as much of your wardrobe as possible. And dress how you want to – it’s OK to be a jeans and t-shirt guy if you have great fit and quality clothing. By streamlining your wardrobe you create a simple frame for what’s most important – yourself.
- Allsaints Ranger V-neck T-shirt

- Commodity Stock Grey Marl Basic One-pocket Tee

- Reiss Ambrose Long Sleeve Oxford Shirt White

- Farah Vintage Sky Blue Hudson Shirt

- Polo Ralph Lauren Jumper With V Insert

- American Apparel Fine Jersey Short Sleeve Leisure Shirt

- Reiss Linden B Textured Stripe Blazer Navy

- Our Legacy Grey Textured Wool 3 Button Rolling Blazer

- Topman Charcoal Novak Skinny Suit

- J.crew Stanton Slim-fit Cotton-twill Trousers

- Our Legacy Slim-fit Wool Suit Trousers

- Nudie Jeans Slim Jim Organic Dry Broken Twill Slim Jeans

- Reiss Toronto Double Sole Toe Cap Derby Shoes Black

- Bespoken Well Brogue Boots

- Converse jack Purcell Leather Ox

A Point of Difference
Now that you are starting to dress simpler, it’s always nice to add a point of difference to your look that can take it from the ordinary to the individual. An element of your dressing, more often than not an accessory, that lifts it from being neutral to distinctive. This can be anything from a colourful pair of socks to an interesting belt, all the way to a bracelet or distinctive watch strap. Because, as I said, dressing yourself is about expressing your inner self, so it’s always nice to show a little bit of creativity and flair.
You can even pick out and highlight certain trends still, but opting for more subtle pieces such as ties and pocket squares. I often wear a camouflage pocket square with my most Cary Grant of looks – grey suit, white dress shirt and navy tie – to great effect. Camo brogue boots? Not so much.
Final Word
Truth be told, this notion won’t be for everyone. There are plenty of people out there who still dress to get noticed, be they hipsters, popstars, fashion bloggers or art school kids that will not be happy with any indication of moving to a simpler form of dress. However, I firmly believe there are signs to suggest that’s where we’re heading after these last few years of flamboyance and peacocking.
Don’t get me wrong, I’ve loved it. But change is a good thing and there really is something to be said for the James Bond approach of suit, shirt, tie, shoes, done. There’s also something to be said for the confidence that it takes to do that rather than burying yourself in Aztec patterns, purple desert boots and camouflage fatigue jackets.
So why not start wearing a more simplified outfit for the simple pleasure of wearing clothes? you never know, you might start to enjoy yourself.
Matt Allinson
Men’s Guide To Business-Casual – The Summer Edition
Paying Attention To The Details
Men’s SS13 Fashion Trend: Statement Tailoring
Men's Short Hairstyles
Men's Mid-length Hairstyles
Men's Long Hairstyles
Men's Curly Hairstyles
Men's Black & Afro Hairstyles
Celebrity Hairstyles
Men’s Fashion Debate: Who’s To Say You Look Good?
Men’s Sicilian Style Inspiration
A Guide To: Men’s Italian Style
Taking Style Inspiration From Others






























This article sums up my attitude perfectly!
In a world overpopulated by hipster-art-student types, I find the best way to make a statement is too, well, not make a statement.
Often I get a lot of looks walking down the street, but it’s not because I’m wearing crazy prints or mad colours. It’s because everything I wear is so clean and simple, and that’s not something you see much these days, especially in someone at the tender age of 19 like myself.
How do you know?
You are far too up yourself.
Because everytime I’m complimented on my style, it’s the timeless and clean-cut quality that people pick up on.
Horses for courses though, if you can pull off crazy streetwear, go for it. It just doesn’t work for me.
@Sean – That last comment was a bit harsh. @Nathan – Well done for not replying in irritation. Composure on-line – Now, that’s timeless style!
Agree totally, too many people dress in complicated and crazy ways. Simplicity really is the best, how can you ever go wrong with a well fitted suit or indigo jeans with an oxford shirt?
You can be simplistic and colourful, tasteful but also flamboyant and that’s what I try and hit. Mix basics, and don’t try and embody the current trend with everything – if everyone walks around looking like Grant or Bond, you end up looking just as try hard as if you wore every colour under the sun. I’ve waited for a long time for colours to magically appear in mens wardrobes and I won’t abandon it just yet.
I would also argue in simplicity, there is no real innovation or art. Simplistic menswear has been honed down to something quite beautiful and in a move towards simplistic you follow what men have done for generations.
Well. after observing article after article within the fashionbean factory, Evidently that typical Italianish dress sense they are always on about seems to have boomeranged its worth. It oozes simplicity, structure, and tailoring through and through . Well – if thats your cup of tea.
As i Thought Better to be a leader then playing high street manaquin wars or pirates.
Preaching to the choir here Matt. I have always been more drawn to the simple look, concentrating on quality of materials and cut. Never been one for trends. Classic simplicity are my watch words.
Could we try to differentiate between “simple” and “simplistic”, please? The latter means to OVERsimplify by ignoring complexity.
Yes! Finally! It’s good to see some sense coming back into the fashion world. It’s been getting WAY too out there. People focus so much on looking different and unique they don’t stop to think if they look GOOD. This is exactly what my style has evolved into (I hope) nowadays; simple and elegant.
I would generally agree with the article and the comments. The thing for me with getting the basics right is about laying solid foundations. Once you learn how to walk, then you can run; once you have laid a great foundation in the basics, you can then move from there and incorporate items which show your individuality a bit more
I totally agree with this article about the subtle impact of decent fit and quality, rather than in-your-face statements. Don’t get me wrong, I love all the colour that’s out there (particularly with the younger generation) but in the last year or so, I’ve definitely been focusing on classic quality.
In a way, I hope it doesn’t catch on too much!
This article is long overdue. Best read for a long. This also extends to the age old debate of Trends vs Style, I think anyway. Would anybody share their best simple looks?
Clean, simple and very well fitting clothes are the key ingredients for a timeless style.
Very good article.
I don’t know this will suit me. Good looking man look desirable in white tee and jean. I don’t think I can pull that off, I don’t have the face or the body. I need something that pop something with character. Something simple like Alexander Wang sweatshirt may have allure on me but it may make me look bland.
I have to admit I sort of feel the same. I’d add to that that simple doesn’t work when you don’t have a lot of money to spend on clothes. With two kids and bills to pay I feel guilty if I spend more than £20 on a pair of trousers.
BUT, I do like the article, and love the look books.
Love this article – Excellent. I definitely believe that simplicity is massively underrated. I try to keep to a max of 2 colours with Grey, Brown or Black as a base with (most of the time) no accessories.
Lots of great suggestions in the Lookbook as well… which is a bitch as its not pay day.
Matt,
Great article and is exactly what I have been starting to do. I have sold/given to charity 65% (rough estimation!) of my wardrobe and I still have more that I wish to do as I take it back to a much more stylish, laid back approach.
I have found that this will also afford me to buy more expensive, better quality clothes that will last longer because I am not buying as much and also agree with you that keeping it simple means a much easier to match wardrobe!
Really enjoyed this article and also the look book, especially column one row three!
Keep up the good work!
Matt,
I could’nt agree more with this article, I’ve been trying myself to go over to a simple classic look for a while and seem to be getting there slowly it’s just taken a while coming from the jeans and hoody school of style. Do you have any any information on where the shoes are from on the bottom right photo fro mthe look book? really do like the look of those.
Been reading for a year now, this is my first comment. I just wanted to say great article!
just wear what your comfortable in, but if you feel you cant pull an item off or are not sure if it would work the best thing to do is not wear it, in that way you are keeping it simple and you can wear your clothes with confidence and style. what more could you want than to be comfortable?
Great article Matt, I totally agree with you on this. Although sometimes you might wanna get practical and a bit creative with patterns,colors and cuts, but whenever you wanna play safe, feel and look great without attracting too much attention or trying too hard…..this would be a really safe card to play.
Love the article and couldn’t agree more. If anyone knows and could tell me what the square quilted jacket second down on the left in the montage picture is I’d be very grateful. Absolutely love it!
Has anyone found that jacket, I’ve been searching for it for more than 1 hour with no results. Great article !
Guys, if you are over 25 keep it simple.
Does anyone know who is making these shirts with the tiny cut away collar as shown in the title picture at the very top of this article being worn with the black blazer? Your help would be most appreciated.
That image is from a Zara campaign, so they would be a good place to start.
I agree its a good style for a lot of people, particularly over 40′s.
I would add that ‘fit’ is the most important aspect of a simple wardrobe. I spent far too much time in my youth buying clothes that were too big for me but I liked the style – end result – I always looked rubbish!
Even if you aren’t spending a lot, I think its worth the extra few quid to get a few adjustments made here and there. I have a lady who collects, measures and drops off – she does everything and managed to turn a pair of oversized waist, baggy, flared distressed diesel cords into a correct fitting slim fit pair for £20 – they look great!
So yes, simplicity is great, but find yourself someone who can do adjustments for a good price.
anyone know where i can get the outfit that 3rd down to the left?
MAC SS13