Bold Japanese brand Kenzo presented its SS13 Collection this summer, displaying a signature use of vibrant primary colours and funky prints. In a similar way to other labels, Kenzo has drawn on the exotic as inspiration for their prints and detailing. This has further strengthened the idea that ‘the tropical’ will be THE trend to keep your eye on, come next spring.
Working consistently within a vast palette of both primary and neutral hues enables the brand to creatively push their designs from one season to the next. Having always created fashion for the eccentric, it means there really is no limit to what Kenzo can produce. This particular collection sees current and potential trends merging to form dramatic looks. Block colours, stunning prints and edgy contrasts are layered artistically in each of the collection’s looks.
Particular stand outs are the safari printed pieces. With tops and bottoms available in earthy brown, green and blue prints, an investment in one of these will deliver serious style as well as an awareness of the freshest trends. A piece that may appeal to the alternative dresser is the bold yellow 2 piece. The matching jacket and shorts in a bright yellow leather finish demonstrates the best of Kenzo’s cool, and the unique zip detailing merely strengthens this.
By continuing to intellectually fuse Eastern cool with a sartorial Western approach, Kenzo never fails to deliver functional fashion forward style.