French apparel company Lacoste are currently celebrating the opening of their largest store ever. Not, as one might first assume, in Paris, or even France, but in the beating heart of our very own London. To be precise: 44 Brompton Road, nearby to the world famous Harrods store.
The three-floor shop is set to become Lacoste’s flagship store for Britain, and will stock the brand’s entire range. This consists mainly of sportswear, and particularly the famous Lacoste polo shirts, which will be available in 65 colours. The slightly hipper and more youthful L!ve line will also be available, as will homeware products.
An additional, and perhaps more unexpected inclusion, will be the Lacoste Lab. Conceived by design director Christophe Pillet, this section features products made via collaboration and which consumers may be more than a little surprised to find carrying the famous Lacoste crocodile logo – including bikes, skis and surfboards.
The opening of the world’s largest store represents another benchmark in Lacoste’s proud history, which stretches all the way back to 1933, when the chain was founded by French tennis player and entrepreneur René Lacoste. He was nicknamed “the crocodile” by the press, and so after the foundation of the line a crocodile was sewn onto every item of clothing.
So if Lacoste sportswear is a staple of your wardrobe, be sure to drop by 44 Brompton Road soon!