The bright (almost neon) orange colour used for Lik + Neon’s logo is boldly painted onto the front of the Brick Lane store; it’s a hard feat to miss it! Once inside, the striking white interior and light installation by Gitta Gschwendtner may take a while for your eyes to adjust to. However, once adapted, the surroundings are a thing of contemporary beauty. The design incorporates one hundred plastic milk bottles; maybe the concept is their way of recycling the milk drank by the four resident cats – who knows!
Quirky prints and illustrations designed by emerging artists and more established brands are the focus of the store. Since 2004, Lik + Neon have continually researched and sought designers with fresh and exciting ideas, with the majority of the labels sold exclusively at the store.
Lik + Neon are a product-based store selling t-shirts, hats, greeting cards and vinyl records, all donning a fun, original illustration. Think of it as a contemporary take on a traditional gift shop if you will. Gone are the days of fridge magnets, key rings and oversized pencils, when stores like Lik + Neon are in operation offering modern, unusual items from talented worldwide printmakers.
Kingston University graduate Joshua Wiley has designed a printed cycling cap inspired by the Tour De France, Sam Webster has created wrapping paper designs using themes such as camping and tools, or maybe a T-shirt by KRAGGY called ‘By the Pool’ is more suited to you. A variety of inspirational, creative products can be found at Lik + Neon, which are bound to inject a sense of humour into your wardrobe, gift or style.
If you are interested in taking a rocketing journey out of space and letting Martians Lik + Neon introduce you to future designers, illustrators and printmakers then make sure you fasten your seatbelt. You may come back to Earth with a bump!
For more information check out the Lik + Neon website.