As we patiently wait for the turn of the season and the warmer spring weather, we must also consider the return of those unpredictable April showers! But don’t fret – London Undercover has provided exactly what you need in order to glide through these downpours as gracefully and as dapper as ever.
London Uncover has managed to carve itself a niche within the industry as Umbrella specialists. The brand celebrates all the quirks and details of this Great British icon, whilst focusing heavily on the environmental aspect that goes into the manufacture of the accessory. They have managed to bring to life an item that is often considered a last minute accessory; something quickly bought in a panic from your local Superdrug at the slightest sound of thunder.
The commonly perceived view of the umbrella is that it is ‘boring’ and ‘disposable’. This is something London Undercover has been challenging since its launch in 2008 by designer Jamie Milestone. The brand is pushing to return the Umbrella to its rightful place as a men’s style symbol – an item that should hold and extrude Britishness with every unveiling under darkened skies.
Quality materials and beautiful motifs are used to challenge the ‘modern’ concept of the umbrella. The range is underlined with traditionally British depictions, which feature everything from pigeons and Sherlock Holmes, to the underground map and an English breakfast. It is this quirky nod to British heritage that celebrates modern design in this country and gives each individual umbrella a sense of character.
These umbrellas are built to last; they are sturdy in the strongest of gusts and beautifully designed. So banish that £3.99 mockery of an object and invest in an umbrella that will keep you covered for many years to come in stylish splendour. Bring on the April Showers!
The Umbrella Supremos are to open a temporary Emporium in London’s Monmouth Street, Covent Garden, for 4 weeks starting on Friday 16th March.
Temporary Shop Details:
16th March – 11th April 2012
38 Monmouth Street,
Umbrellas are also available online over on the London Undercover website.
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