Renowned Scottish brand Lyle and Scott announced their Digital Fashion Internships last week.
For the second year running these week long courses, which are focused on the realities of fashion in a digital environment, are open for applications. The intensive workshops, which take place over a week, cover content creation, career advice, the technical aspects of digital fashion and social media. The best thing about it? They are completely free.
Last year’s interns produced articles for the Lyle & Scott official blog and This Gent, which showcased the research and content creation skills they had developed. Raindrop camouflage, fishtail parkas, the basics of preppy, Scandinavian brand WOOD WOOD… They’re worth a read, if only because they take a retrospective approach that highlights the sometimes unclear heritage of fashion, and the standards applicants are expected to reach.
The advent of Internet-centred societies changed things – the consumption of music and film, social networks and the availability of information has changed forever. It has done the same to fashion. Whereas a brand’s website used to be an elaborate shop window, they’re now points of engagement, containing unique content and becoming symbolic of a brand’s intentions.
Add to that fashion news, advice and access to the retail market, and it becomes obvious why graduates need training. It seems that after a delay the market is starting to develop opportunities to cope with that demand.
For more information head over to the Lyle and Scott website.