Mads Norgaard AW12 Collection

Danish fashion house Mads Norgaard have been designing and selling their Scandinavian collections for over twenty-five years, with careful direction from label founder Mads Norgaard himself.

Whilst studying a degree in literature and social sciences, Norgaard opened his first shop on Amager Torv, Copenhagen in 1986. His collections, first seen on the catwalk at Grey Hall Christinia in 2005, see classic fashion pieces revisited, often with a Danish twist. For instance, their thick knits often brandish bold, interesting prints – perhaps a consequence of the brand’s Copenhagen sailing history.

The AW12 collection reinforces the label’s signature style through the release of simple silhouettes and intricately patterned knits. The range consists of just four items, with each having an specific individual purpose for your autumnal wardrobe. The classic crew neck stripe t-shirt offers a contemporary take on the classic Breton tee through the utilisation of contrasting colours; worn underneath a safari jacket or an in vogue military style parka, it is perfect for layering whilst adding a pop of colour to your look.

Likewise, the Poplin Scribe Shirt, available in blue or white with a pointed collar and curved hem, is an elegant piece that can be worn in a formal context with suit and tie. However, for an edgier take on smart-casual, try pairing it with an emblem necklace, slim dark chinos/jeans and a pair of Chelsea boots. This particular item is an archetypal example of Mads Norgaard style; a classic wardrobe staple has been modernised through subtle changes to both the shape and collar.

My personal pick from this current fall collection is the interesting Iceland Kemple Knit. Featuring a bold Nordic pattern, it is finished with two bright orange hoops on the cuffs and hem. The jumper takes inspiration from the Icelandic fishing industry, which covers the bitterly cold North East Atlantic. If you’re looking for a patterned jumper that is on trend and full of character, this striking knit warrants serious consideration.

You can shop the collection now over on the Togs + Clogs website.

Mads Norgaard AW12 Collection:

Mads Norgaard AW12 Collection

Mads Norgaard AW12 Collection

Mads Norgaard AW12 Collection

Mads Norgaard AW12 Collection