The word McDonald’s is far from synonymous with ‘style’ or ‘chic’, but over the last few years the super-brand has wormed its way into a credible light with its salads and newly refitted restaurants – now it’s doing the same for its staff.
Jez Langorne – a senior bod in McDonald’s – has admitted to the Guradian that he disliked the uniform he wore when he started as a junior in the company and has therefore enlisted designers Wayne Hemmingway and Bruce Oldfield to create a more dapper and ecological uniform, to be released for the Olympic games.
This new-found sartorial elegance is said to be inspired by the voguish 60s look, pioneered lately by the ‘Mad Men’ television programme – one of the most envied and admired wardrobes in television. The uniform features fleeces, cheque shirts, polo tops and squat-peaked caps all based around the the coffee and yellow-green colour scheme of McDonald’s’ branches. Male managers will be seen flaunting skinny ties while women will be in pencil skirts. To top it all off (or cover it all up depending how you feel about Maccy D’s new voguishness) the plastic apron issued to staff will be recycled and fashioned into new clothing.
While we doubt anybody will be rushing out to copy this look or whipping up a green fleece on their sewing machine, it’s refreshing to know that even in this multinational conglomerate fashion is still a concern; hopefully this will inspire other big names to follow suit… all eyes on Tesco!