Introduction
“Italian summer style” sounds like a wide and varied subject – yet it conjures images that are strongly and easily identifiable. It’s the sun-kissed ideal; a relaxed look that oozes cosmopolitan chic and a workable blend of glamour and comfort.
Italian men seem to have a certain style that sets them apart from the rest of Europe. As has been discussed before by other writers, as well as myself, they carry themselves with an aura that is hard to pin down and define. In this article, I will be breaking down the essence of Italian summer style, so we can take the underlying principles and apply them to our own summer looks. As Madonna once said, “Italians do it better” – not sure she was referring to fashion, but I’ll use it anyway.
Before we start, I must confess that there is a little bit of an agenda in writing this piece for FashionBeans, as I am heading to Italy at the end of July on a beach holiday! So I guess this is partly research material – so I don’t feel really inadequate when I’m over there – and part advice for anyone wanting to get the look. I’m heading to the Neapolitan Riviera (Sorrento and Capri) and I’ve been told it’s quite glamorous, so I need to be up to speed. No socks and sandals I think.
I have touched on Italian style before, in articles on the “Dolce & Gabbana Man” and the “Talented Mr. Ripley”, but nothing exclusively discussing summer wear. We will also take a look at relevant spring/summer 2012 catwalk looks that emphasise the ideal.
Writing this article on a miserable, wet day seems a little foolish, but use it as a little bit of escapism or pounce on the idea the next time we get a break in the clouds…
On The Catwalks:
The Mediterranean was a key inspiration for many of the spring/summer 2012 collections. With soft tailoring, sun-bleached neutrals and cropped trousers taking precedence on many of the runways, I felt compelled to tie this in with my own holiday style plans, and hopefully yours too. Just because we may have particularly erratic summer weather conditions, it doesn’t mean we can’t take on board some Mediterranean dress tips.
As mentioned, the catwalks were awash with sun-kissed looks – creating a feeling of Italian harbour front café bars and comfortable beach lifestyles. As you may be able to tell, I do have a slight soft spot for the Italians, so I’ll try not to slide off onto romantic tangents about owning my own Tuscan vineyard or sailing a tall ship into the Bay Of Naples.
Here are a few key collections from the spring/summer 2012 runway shows, in order to help you visualise the type of aesthetic I am describing. We will be using these as a base for you to explore and develop your own individual take:
Salvatore Ferragamo SS12

Dolce and Gabbana SS12

Z Zegna SS12

How To Achieve The Look
Italian summer style is easily defined, yet there is a lot of scope for adjustment and an invidiual touch. However, there are a few things to remember in order to really hone your easy-going Mediterranean chic:
The tailoring is soft; this look is not necessarily about rigidity or sharpness, it is about a reserved elegance that comes from using lightweight pieces that befit the warm conditions. Unlike the Summer Prep style that was highlighted in a recent FashionBeans article, this way of summer dressing has less of an Ivy League feel, and is much less clean cut.
The “spezzatura” factor has to be in the back of your mind. Although the outfits are thought out and well considered, the Italians ooze that swashbuckling sartorial confidence. They don’t need (or want) to follow every single ‘rule’ but they carry it off with confidence. Do not try too hard either; this look is all about ease and comfort as much as it is elegance and glamour. It’s about finding that middle ground.
Fortunately, it is possible for you or I to get this look from the high street. This is handy, because I’m not sure many of us can quite afford a Salvatore Ferragamo jacket. In particular, both Zara and H&M have channelled and embraced the sun-kissed mood with their summer collections at the moment. The former focusing more on neutral colours and washed cottons – reminiscent of last year’s ‘Sicilian Sensuality’ campaign from Dolce & Gabbana – and the latter putting more emphasis on bold colour and lightweight tailoring.
However, my favourite range has to be the current Reiss spring/summer collection. There is a maturity to their summer lookbook that sets them apart from the rest of the high street, without sacrificing the target demographic. It is perfect evening wear that fits in seamlessly with our definition of Italian summer style. With clever use of colour and an excellent cut (as you would expect from Reiss) I will be saving my pennies for one or two garments this summer.
Reiss SS12 Look Book

Inspired By Picks
- Uniqlo Men Premium Linen Jacket A

- Dolce & Gabbana Slim-fit Linen Blazer

- American Apparel Poly-cotton Tank

- 3.1 Phillip Lim White Burn Out Jersey Sleeveless T-shirt

- Reiss Lopez Printed Long Sleeve Jersey Shirt Red

- Diesel Daikoku Sweatshirt

- Reiss Beacher Short Sleeve Diamond Print Shirt Navy

- Allsaints Bramford Polo

- Acne Atlas Cotton Cardigan

- Topman Biscuit Oxford Skinny Smart Trouser

- Reiss Venus Garment Dye Chinos Off White

- Robinson Les Bains Oxford Court Short-length Jouy-print Swim Shorts

- Asos Chino Shorts

- Ray-ban Clubmaster Sunglasses

- Topman Grey Stars And Stripes Barrel

- Rivieras Classic 20 Degree Slip-on Shoes

- Topman Hudson Cozumel Shoes

- Okeeffe Suede Tasselled Loafers

Final Word
So, what do you think? Does this look appeal more to you than other alternatives, such as Summer Prep?
I think for me, there is more to bring home to England in these looks and outfits than I originally thought there would be. It doesn’t have to be exclusive to the Italians. Take on board some of the ideas and make it your own.
Even if you live where it perpetually rains for the entire summer, dress with the crystal blue Mediterranean waters and warm sun in the back of your mind! Unless of course, it’s freezing out.
Men’s SS13 Fashion Trend: Statement Tailoring
Men’s Sunglasses & Face Shapes Guide
Five SS13 Menswear Staples
Men's Short Hairstyles
Men's Mid-length Hairstyles
Men's Long Hairstyles
Men's Curly Hairstyles
Men's Black & Afro Hairstyles
Celebrity Hairstyles
Men’s Fashion Debate: Who’s To Say You Look Good?
Men’s Sicilian Style Inspiration
A Guide To: Men’s Italian Style
Taking Style Inspiration From Others






























It’s amazing because that’s the exactly same summer trip I made last summer!! Based in Sorrento, scouting the wonderfull beaches of Capri and the peninsula, having dinner at Sorrento and at Positano… OMG how I am missing those days!! and by that time I also made a small update on my closet to “fit” the Italian mood.
I am a shoe soucer for italian clients in Portugal …yes it’s true there are some Italian brands that produce in Portugal! but that’s not the point, the point is that if you had the chance to share the list of your top brands for shoes I would much apreciate. Thank you!!
regards,
Paulo
if you want the best italian shoes research them by master artisans in tuscany, small shops where an idea becomes reality
Why is there no other foreign style guides? It is childish to think that Italians are the best dressed in the world. Maybe Japanese next time?
I never said that Italians were “the best” – i simply stated my soft spot for them and how its my favourite. Wasnt stating it as gospel.
Different foriegn style guides to come on here im sure.
@ Jared:
Italian style is the world-wide definition of style and has been so for centuries.
And Japanese style? Are You kidding me?? At best they are a bad copy of western (read: Italian) style.
Two ridiculous generalisations.
There are dynamic, interesting scenes all over the world with their own individual aesthetics and sensibilities. To call one better than the other, let alone nominate a single one as the “best”, is utterly absurd.
Japan style rocks!! And an article on why would seem to be an eye opener for some… or a cool introduction.
Personally, I see very little italian influence in the Japanese style, even though sometimes using Italian pieces. I think the Japanese style is very unique. I also think that because there is such a strong contrast in Italian and Japanese cultures and lifestyles, it shows strongly in the differences in the fashion too.
There is definitely something special about the fashion in Japan… that is why you always hear how celebrities love to shop there.
I see ive sparked a debate. Its all about an individuals preferences boys.
Hi Grant,
Loved the article…obviously a little late in reading it!!!
Quick question for you, would you be able to tell me where that belt (the male model in the photo at the top of the page overlooking the ocean) was from? I am looking online everywhere for something remotely similar and can’t seem to find anything. Also, any reccomendations on shoes that would match? I am headed to a beach wedding this weekend and am wearing similar dress.
Thanks so much Grant!
Steve