A new addition to Bristol’s menswear scene are the Mild West Heroes. After four years of promoting local artists from their stall at St Nicholas Market, Mild West Heroes expanded their South West findings to 79-81 The Horsefair; centre of the cities unique shopping experience. Collaborating alongside Paper Publication, the brand intend to open a gallery space that showcases gifts, art work and clothing from the surrounding area.
Mild West Heroes promise to only advertise West Country artists, with the idea to go ‘dutch’ with the profits made – a fair yet apparently unusual business agreement. Opting to solely work with water based toxic-free inks, they are cleaner to print with and better for the environment, without compromising the quality. Using t-shirts that are either Fair Wear Foundation Certified – or made from organic or bamboo cotton – reinforces their sustainable fashion views.
The label now works with ten artists based in Bristol, Somerset, Cornwall or Wales. Illustrations vary from robots cycling (AKA Cyclebot) to Brian the Bear (created by a doodle addict) to their very own Monster Club. However, if you are a man that prefers a more restrained and classic style, the organic cotton tees are also available as a simple basic – the perfect building blocks for your capsule wardrobe.
Mild West Heroes provides the perfect stage for talented artists to promote their work within the South West region. Ensure you make a trip to Bristol and discover Mild West Heroes new venture. The creative interior, showcased behind glass doors, makes it extremely easy to locate, or you can find them at Bath or Bristol Christmas Markets.
Come and add a taste of the West Country to your wardrobe!
You can shop the full collection over on the Mild West Heroes website.