MWM Graphics & Attik: London 2012 Olympics Coca Cola Branding
Matt W. Moore (of MWM Graphics) has teamed up with agency ATTIK to work on the Coca Cola branding, in order to create a series of show stopping designs commemorating the London 2012 Olympic Games.
The vibrant graphic can be seen applied to Coke cans, plastic bottles and the limited edition aluminium bottles. Aside from the obvious product packaging, the branding will also be incorporated onto uniforms and signage.
The final design was developed in stages:
- A detailed abstract rendition of Coca Cola London 2012 was designed.
- Dozens of smaller, highly detailed cropped sections were then segmented.
- These smaller sections went on to become the applied graphics.
“My role was to create a robust graphic asset library that the good folks at attik then refined into a visual identity system (VIS). this VIS was then passed along to agencies around the world to work with for their regional campaigns.”
Matt W. Moore (MWM graphics)
We don’t know about you, but here at the FashionBeans office, we cant wait to see this new packaging hit shelves and get the nation geared up for the Olympics!