launches the Coat Room

As the thermometer takes a tumble and the murky depths of winter loom on the horizon, many men will be considering how best to convert their hard-earned pennies into an assured cold-weather cover-up.

For most men, a winter coat is the biggest investment of the season, so making the right choice is key. However, with so much choice on offer, this can prove a rather demanding task.

My aims to address this sartorial dilemma with the launch of its new virtual Coat Room. A step-by-step guide to the essential outerwear styles for AW12 and beyond, this interactive feature showcases the quality cover-ups on offer at the online luxury bastion, detailing information about the virtues and pedigree of each style.

Accompanying the Coat Room’s ‘style guide’ is a glossary and FAQs section, which provide answers to everything you ever wanted to know about outerwear, whilst the ‘anatomy’ tab, dissects the intimate ins-and-outs of your favourite jackets and coats. Also featured is a unique search engine, which will find your perfect coat via a range of specified requirements, including occasion, style and weather-worthy qualities.

Covering traditional to contemporary styles, including wool-rich overcoats, to the fail safe duffle and street-ready parka, the Coat Room aims to be the one-stop destination for every gent’s outerwear needs. Providing succinct styling tips and easy to digest technical information, this smart feature provides a personalised online experience that will confirm your status as connoisseur of coats.

A neat and novel application to ensure you’re not left out in the cold this winter, the Coat Room is guaranteed to convince you it’s high time to discard that shabby autumn bomber.

The Coat Room is now open at my-wardrobe.

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