A few months back we brought you a detailed breakdown, in association with Zalando, of why Scandinavian style is so sought after by men here in the UK. For those that didn’t read it, and I suggest you do, we found that due to an increasing focus on timeless style and the desirability of owning your very own versatile capsule wardrobe, it meant the modern male was now by-passing the fleeting trends of the industry and instead focusing on purchasing well made wardrobe staples that can be mixed and matched in order to produce great outfits – no matter what the occasion.

However, with this new mindset comes new purchasing requirements: clothing should be well made, built to last, constructed from quality fabrics and fit your body type and personal style perfectly.

Luckily for you, Zalando has just added a range of superb contemporary menswear brands to their online portfolio, which all adhere to these key principles. Today, we bring you 5 of the best, and tell you why you should own them in your wardrobe:

1. Tiger of Sweden

Tiger Of Sweden Lookbook

Founded in 1903 as a specialist for men’s suits, Tiger of Sweden swiftly defined itself a brand with classic Scandinavian design values such as minimalism, functionality and purism. Since then, the brand has expanded into clothes for both men and women, modernising yet retaining its classic design values. Today the collections are perfect examples of tasteful urban understatement.

Tiger of Sweden are the perfect choice for the modern gent who loves classic tailoring with a contemporary twist. The fact that the brand started out as a men’s suits specialist is evident when looking at their collections, which only seem to get sharper each season in terms of both styling and cut. Their Scandinavian roots guarantees that each piece is built to last, and designed with practicality in the forefront of the mind.

However, just because the Scandinavians specialise in minimalism, it doesn’t mean you should think of them as boring. This AW12, the Tiger Of Sweden range sees the inclusion of some beautifully refined yet fashion forward styles, such as the prominent checked blazers and suiting. Bursts of key trend colours such as burnt orange are also present, allowing you to either create a strong statement within your formal attire or utilise accent accessories to set off an impeccably crafted black suit.

Key Pieces: Statement tailoring, refined wardrobe basics, high quality outerwear.
See More: Tiger of Sweden Autumn/Winter 2012 Advertising Campaign

  • Tiger Of Sweden Pelle – Shirt – BlueTiger Of Sweden Pelle - Shirt - Blue
  • Tiger Of Sweden Groover – Jumper – BlueTiger Of Sweden Groover - Jumper - Blue
  • Tiger Of Sweden Dune – Cardigan – GreyTiger Of Sweden Dune - Cardigan - Grey
  • Tiger Of Sweden Ruben – Suit Jacket – BrownTiger Of Sweden Ruben - Suit Jacket - Brown
  • Tiger Of Sweden Stadion – Classic Coat – BlackTiger Of Sweden Stadion - Classic Coat - Black
  • Tiger Of Sweden Edwards – Coat – BeigeTiger Of Sweden Edwards - Coat - Beige
  • Tiger Of Sweden Delcort – Classic Coat – BrownTiger Of Sweden Delcort - Classic Coat - Brown
  • Tiger Of Sweden Shaw – Trousers – BrownTiger Of Sweden Shaw - Trousers - Brown
  • Tiger Of Sweden Norden – Suit – GreyTiger Of Sweden Norden - Suit - Grey
Royal RepubliQ

Royal RepubliQ - Men's Leather Accessories

Royal RepubliQ is a label that specializes in the production of beautiful and expressive leather creations. The designers of the Royal RepubliQ relate Danish history within their designs and are dedicated to creating modern and authentic leather accessories.

Royal RepubliQ gives particular importance to an authentic look of its creations, using only selected leathers of the very highest quality. The overall result is a range of men’s accessories that are traditional yet still somehow unique and individual.

Royal RepubliQ makes men’s boots, bags and belts in the finest leather available, and are definitely worth considering if you’re looking to add those timeless staple accessories to your wardrobe. Leather goods are the type of accessories all modern men should truly invest in, as it is a material that only gets better with age and is versatile enough to transcend any passing trends or looks.

Whether you opt for a simple, elegant black dress belt or want to show a little more personality with a striking tan leather version, the brand have got you covered. The good news? Even though these are premium leather creations, they are priced well below most mid-priced designer names on the market.

In terms of bags, the laptop has made a huge comeback this year, and through its modern alterations it has become a must-have for the young professional. Royal RepubliQ produce some of the best we have seen in terms of both quality and refinement, so opt for a classic leather version and ensure you look great whilst carrying your laptop and everyday essentials.

Key Pieces: Leather belts, bags, tech accessories and footwear.

  • Royal Republiq Cast Chelsea – Boots – BrownRoyal Republiq Cast Chelsea - Boots - Brown
  • Royal Republiq Lace-up Boots – BrownRoyal Republiq Lace-up Boots - Brown
  • Royal Republiq Lace-up Boots – BlackRoyal Republiq Lace-up Boots - Black
  • Royal Republiq Nimes – Belt – BrownRoyal Republiq Nimes - Belt - Brown
  • Royal Republiq Keizer – Belt – BlackRoyal Republiq Keizer - Belt - Black
  • Royal Republiq Nano – Wallet – BrownRoyal Republiq Nano - Wallet - Brown
  • Royal Republiq Nano – Laptop Bag – BrownRoyal Republiq Nano - Laptop Bag - Brown
  • Royal Republiq Mine – Rucksack – BrownRoyal Republiq Mine - Rucksack - Brown
  • Royal Republiq Rucksack – BlackRoyal Republiq Rucksack - Black

Zign - Men's Footwear

Zign – designers of irresistibly stylish shoes! This thrilling lifestyle label comes straight from the heart of Berlin, a breeding ground for creativity and individual spirit. With their unique flair, Zign shoes reflect the style of the exciting city that inspires their design.

Young, creative and fun, the brand was founded in 2009 and has since then gone on to gain an international following.

Berlin-based shoe brand Zign nails pretty much every footwear trend of the AW12 season. Preppy penny loafers, lace-up boots and sleek Chelsea boots take centre stage, and all come in at an extremely affordable price for such well crafted examples.

So what styles should you be looking out for? In terms of formalwear, opt for classic black lace-ups if you want a shoe that will take you from work to the bar and never go out of style. Brown or tan brogues are the modern gents choice, whilst monk straps are for those that have the basics covered and want to take their formal and smart-casual outfits to the next level.

In terms of casual styles, the desert boot is a versatile piece of footwear that is not only appropriate for the colder months, but can bridge that impossible smart-casual divide effortlessly. Dress them up with smart chinos or trousers, or pair them with your trusty indigo jeans in order to bring your outfit up a notch instantly. We particularly love the burgundy suede and leather versions showcased below – they will have you subtly standing out from the masses, whilst being completely on trend.

We cannot possibly mention autumn/winter without discussing boots. Key styles this year come in the form of smarter silhouettes, so look for refined brogue boots or toe cap detailing. These can be paired with a suit just as easily as your chinos, making them infinitely more versatile than the military varieties available. True harsh weather styles should also not be neglected, as these will get you through the predictable British ice and snow with ease – look for thick rubber soles (especially contrast vibram) and a more substantial/sturdy construction.

Key Pieces: Boots – Chelsea, Desert, Brogue or seasonally appropriate versions, the choice is yours!

  • Zign Brogues – BlackZign Brogues - Black
  • Zign Loafers – BrownZign Loafers - Brown
  • Zign Lace-up Boots – YellowZign Lace-up Boots - Yellow
  • Zign Slip-ons – BrownZign Slip-ons - Brown
  • Zign Boots – BlackZign Boots - Black
  • Zign Brogues – BrownZign Brogues - Brown
  • Zign Brogues – RedZign Brogues - Red
  • Zign Boots – BlackZign Boots - Black
  • Zign Lace-up Boots – BrownZign Lace-up Boots - Brown
Scotch & Soda

Scotch & Soda Lookbook

Scotch & Soda loves to make great garments that suit every individual. We want people to love their clothes and enjoy wearing them. Scotch & Soda products are of high quality, rich in detail and affordable.

The designers at Scotch spare no effort or expense at detailing and fine-tuning samples, all the way to the neatly finished interior of each garment. We invest in the product, which is typically informed by the best tried and tested classic and vintage styles, enriched with a wealth of inspiration from around the world.

You can always trust Scotch & Soda to deliver solid pieces of clothing which will last you longer than one season. Their range of basics provides you with the building blocks you need in order to curate the perfect capsule wardrobe, with each piece featuring minimal branding, high attention to detail and a focus on simple styling that allows you to mix and match effortlessly.

However, we love how they continually manage to fuse traditional with contemporary. Whether you are looking for bold coloured chinos in classic slim cuts or statement outerwear to sit alongside your timeless blazers, the brand cater to all tastes and personal styles in their own unique way.

This season, why not opt for seasonally appropriate cords or knitwear in a trend colour such as burnt orange? Or how about a giving your outerwear a refresh with a bold statement parka (another key piece for AW12)?

Key Pieces: Contemporary wardrobe staples.

See More:
Scotch & Soda Autumn/Winter 2012 Advertising Campaign
Scotch & Soda Autumn/Winter 2012 Men’s Lookbook
Scotch & Soda SS12 Lookbook

  • Scotch & Soda Shirt – BlueScotch & Soda Shirt - Blue
  • Scotch & Soda Shirt – RedScotch & Soda Shirt - Red
  • Scotch & Soda Shirt With Braces – WhiteScotch & Soda Shirt With Braces - White
  • Scotch & Soda Suit Jacket – BrownScotch & Soda Suit Jacket - Brown
  • Scotch & Soda Sweatshirt – GreyScotch & Soda Sweatshirt - Grey
  • Scotch & Soda Waistcoat – GreyScotch & Soda Waistcoat - Grey
  • Scotch & Soda Jumper – BlueScotch & Soda Jumper - Blue
  • Scotch & Soda Heavy Cabel – Cardigan – GreyScotch & Soda Heavy Cabel - Cardigan - Grey
  • Scotch & Soda Colourful – Jumper – OrangeScotch & Soda Colourful - Jumper - Orange
  • Scotch & Soda Trousers – YellowScotch & Soda Trousers - Yellow
  • Scotch & Soda Trousers – GreenScotch & Soda Trousers - Green
  • Scotch & Soda Ralston – Jeans – BlueScotch & Soda Ralston - Jeans - Blue
  • Scotch & Soda Parka – OliveScotch & Soda Parka - Olive
  • Scotch & Soda Waistcoat – BlueScotch & Soda Waistcoat - Blue
  • Scotch & Soda Classic Coat – OrangeScotch & Soda Classic Coat - Orange
Worn By

Worn By Clothing Lookbook

Worn By is a label dedicated to capturing the most iconic moments in rock’n’roll history. We search the world for inspiration and work with original artists, musicians and photographers to revive original imagery and designs worn by legends of the past.

Since 2004 Worn By has become a leading brand for many of the world’s premium fashion retailers. Appealing to music lovers of all ages who appreciate the style and legacy of classic icons and honouring the most infamous moments in rock history. Each t-shirt comes with its own unique Polaroid style hangtag detailing the influence behind the print.

All of our vintage inspired t-shirts are made using the best fabrics and washes, together with great colours, stitch detailing and print techniques, to achieve a truly authentic finish that feels great to wear.

With all this talk of timelessness and minimalism, it’s possible to lose sight of the importance of statement pieces and trends in allowing you to create a unique and individual look. With this in mind, Worn By is a brand that is continually proving that a t-shirt can be so much more than just a plain shirt.

A classic wardrobe staple, t-shirts are utilised nearly every day by men, whether for simple layering or to make a statement. No matter what your preference, Worn By has got you covered with their premium range of vintage tees, which are built to last and feel just as good as they look!

Although well known for their iconic graphic prints, this season the brand have released a superb selection of on trend prints and patterns that are sure to garner attention. Whether you are a fan of bold Aztec and Geo-metric designs or simply prefer the refined nature of a subtle polka dot or tonal print, you are sure to find a style that will upgrade your casual wardrobe instantly.

The t-shirt is a menswear staple, but picking the right one can transform your everyday looks and breathe new life into a tired wardrobe.

Key Pieces: Printed and patterned t-shirts.

  • Worn By Chain – Print T-shirt – GreyWorn By Chain - Print T-shirt - Grey
  • Worn By Print T-shirt – BlueWorn By Print T-shirt - Blue
  • Worn By Dylan – Print T-shirt – BlueWorn By Dylan - Print T-shirt - Blue
  • Worn By Print T-shirt – WhiteWorn By Print T-shirt - White
  • Worn By Hawaii – Print T-shirt – WhiteWorn By Hawaii - Print T-shirt - White
  • Worn By Print T-shirt – GreyWorn By Print T-shirt - Grey