As London hosted it’s very first menswear-only fashion event, all eyes are on the best of our design talent – both established and emerging. One of the best things about the event is the fact that extremely talented designers that may not be household names get the chance to show their work on the world’s stage.
One such designer is Omar Kashoura, who after graduating from Central Saint Martins with an MA, worked at Preen before going solo under his own label. His previous collections have received critical acclaim, and he has recently worked with Topman on their ‘Lens’ designer collaboration project.
His spring/summer 2013 collection showed off his signature aesthetic to a tee – paying special attention to finishing details that take pieces from ordinary to extraordinary. Blazers, for example, came loose and unstructured and finished with belts or buckles rather than standard buttons. Tonal looks were elevated by subtle prints on trousers or jackets and the overall feeling was casual and effortless.
Models were bearded with slick styled hair, which added to the relaxed but dapper vibe from the collection. A new, modern dandy was presented by Kashoura, which placed more emphasis on thrown together outfits with meticulous attention to detail, rather than the perhaps outdated Saville Row-tailored version favoured by some designers. His closing look, which featured a heavily bearded model wearing a wool suit (blazer worn on the shoulders like a cape), a printed shirt and high trilby was genius.
If this is your first encounter with Kashoura, keep him on your radar – he is definitely one to watch.