Ben Sherman’s Carnaby store turned ten last weekend. The jazz inspired brand continues to dominate the likes of Brighton Pier, Carnaby Street and just about every scar band influenced area throughout Britain.
A continuing trend of success during the months of October has seen the company open a store at No. 39 Savile Road back in 2010, and a new eCommerce website in 2011. This October, the fashion powerhouse introduces the Plectrum collection. Full of polo inspired shirts, classic garments and of course, 50 years of British style.
The Brighton born brand is certainly no stranger to Oxford style shirts, with the Cool Blue Shirt a standout choice from the debut collection for us here at FashionBeans. The shirt features a button down collar, small chest pocket, rear collar button and Plectrum cuff tab. The minimal design – still encapsulating their signature 1960s mod style – can be worn with dark jeans, cream chinos or cropped shorts. Such a design not only holds visual attraction, but is adaptable as well.
Another piece that sticks out of this varied range is the Deadwood Heather Knit. I have struggled to find one shirt in the collection which wouldn’t mix perfectly with this jumper. Grey elbow patches have become increasingly popular amongst high street stores in the latter months of 2012; with the addition of a single chest pocket, this crew neck comprises of all the fine heritage details needed to ensure an on trend yet classic look for AW12.
To no surprise, Ben Sherman adds a khaki coloured Harrington Jacket as the final piece of the puzzle. An iconic outerwear silhouette that is firmly entrenched within the history and aesthetic of the brand itself, this contemporary version features a rare blue checked cotton lining (as opposed to the traditional red colour) that is easy on the eye.
The entire range represents a great deal more than your typical everyday high street clothing collection, with each and every product completely unique within its own right. See for yourself at Coggles.