The latest lookbook to hit my desk this week comes from Pretty Green; with the release of their spring/summer 2012 men’s fashion collection.
The new collection is a reinvention of iconic styles hailing from the 1960s and 70s, influenced by rock and roll history – with the likes of John Lennon, Marc Boland and Brian Jones all being a source of inspiration.
Photographed by Dan Reid and modelled by none other than the man himself – Liam Gallagher – the series of imagery showcases numerous different garments from the sub labels of the brand: Black Label and Green Label.
This season, the Black Label collection focuses on classic British tailoring, with emphasis being put upon premium fabrics and attention to detail. This range sees outerwear and jackets playing a major part, along with shirting and iconic Breton stripe tops. One signature of the brand which is apparent and has been utilised well within the collection is the paisley print. It has been used to create a statement on all over print shirts, as well as more subtly for shirt linings and trims.
The Green label takes a more casual approach, providing a range of items that would be seamlessly incorporated into your every day looks – such as chinos, macs, polos and t-shirts to name a few. Featuring larger branding and strong prints (such as the ever controversial camouflage) this range is bound to make an impression.
Shop the full collection over on the Pretty Green website.