Aviators are far from a new entry in to the world of fashion. Arguably the world’s first ‘fashion’ sunglasses, the Aviator was first produced in 1936 as a commissioned project for the United States Air Force to provide optimal glare protection for pilots. However, when they were released to the pubic one year later, they shot Ray-Ban to the forefront of optical design and have become an enduring and iconic silhouette ever since.
Worn and loved by such legendary musicians as Sir Paul McCartney and Freddy Mercury, with their continuing popularity later ensured by the likes of Tom Cruise and Jackass star Johnny Knoxville, the Aviator sunglasses have a presence in popular culture that remains unparalleled by any other sartorial item.
Ray-Ban have been smart to build their brand over the years by maintaining a good stock of perennially fashionable silhouettes while offering enough variation to keep the products fresh for each new era. Not wanting to mess with a winning formula, the designer eyewear company, which earlier this year celebrated its 75th Anniversary with several celebrity-studded parties hosted across the fashion capitals of the world, have now released their classic 3025 Aviator model in three brand new colourways which feel at once retro and yet thoroughly modern.
The new lines, which are presented with a beautifully smooth matte gold frame, come in three different luminous coloured lenses – green, blue and orange – all of which feature a reflective finish. The coloured mirrors do bring to mind the neons and excesses of Eighties fashion, but without tipping over into the domain of gaudiness. Given that the Eighties cemented the Aviator’s popularity with appearances in movies such as the classic ‘Top Gun’ and somewhat less-classic Stallone vehicle, ‘Cobra’, this seems like another sensible choice from the septuagenarian optical house.