Reggie Yates the new face of Burton Menswear

In just a few short years, Reggie Yates has managed step away from Saturday morning children’s TV to become a well loved Radio DJ, prime time TV presenter and rising style icon for many young men. So it should comes as no surprise that UK based retailer Burton have snapped him up to front and become the new face of their ‘Great British Style’ campaign.

Speaking about his new role, Reggie said:

“Britain has one of the best high streets in the world and it’s great to be associated with a brand that is so inherently British. It’s all about great British style rather than high fashion items, Burton know how to make good, wardrobe classics that will last.”

The Christmas 2012 campaign imagery seems to put great emphasis on layering, with many looks featuring a range of mix and match essentials that are ideal for the unpredictable weather and temperatures we experience here in the UK.

The collection, overall, offers a nice mix of smart-casual winter warmers, with chunky shawl collar knits, tweed, corduroy and quilting all having been included in the range.

Retailing from anywhere between £10-£70 (dependent upon style) this collection is relatively inexpensive and ideal for those of you looking to rock some of this season’s key trends without breaking the bank!

Available now online and stores nationwide, head over to the Burton website to shop the collection or check out the full behind the scenes interview with the man himself.

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Reggie Yates the new face of Burton Menswear:

Reggie Yates the new face of Burton Menswear

Reggie Yates the new face of Burton Menswear

Reggie Yates the new face of Burton Menswear

Reggie Yates the new face of Burton Menswear

Reggie Yates the new face of Burton Menswear