River Island Holloway Road Collection
For the vast majority, work wear consists of the classic white shirt/charcoal grey jumper/neutral trouser combination. However, there will always remain a part inside many a man’s mind that longs for the hard grafting profession of old. Professions that require a more laid back utilitarian daily wardrobe – but still with a modern edge.
As such River Island’s new Holloway Road collection offers hard-working vintage work wear for the contemporary man. Taking it’s name from the location of the first shop River Island founder Bernard Lewis opened in 1948, the collection centres on hard-wearing denims inspired by Japanese techniques, in distressed and raw washes. These are finished with design details that provide a new take on both skinny and classic denim fits.
Adding to this, the earthy aesthetic of the tweed jacket, jacquard patterned jumpers and workman shirts all embrace heritage details – through leather trims, contrasting collars and oversize buttoned pockets. The tailored two-piece suit within the collection is modernised in charcoal with subtle pocket trims; whilst outerwear is designed to take on the elements and features heavily contrasting panelling.
Footwear expands on the contemporary hard-wear theme in the form of the thick soled Holloway boot – and for a more formal take on the look, the two-tone wing tip brogue is both classically elegant yet toughly durable.
Overall, it is a discerning and original collection from the high street retailer, giving the wearer a wardrobe edge – regardless of quite how hard-grafting their actual profession.
The Holloway Road collection will be available in selected River Island stores and online from September 2012.