Rook Brand Clothing
Rook is an innovative t-shirt brand led by their artistic ability. Co-founders, Jonathon Garcia and Joe King’s sole aim is to produce creative, provocative illustrations that alone, create a strong identity for the label.
Keeping their illustrations large – covering the majority of the t-shirt – is the duo’s way of branding the label; opting for their graphics to speak on behalf of the design company. An iconic image for Rook is their intricate close up of a Giraffe, where the spots are replaced by tattoos. The piece is known as the Neck Tat and fully demonstrates the humour of the brand.
One of their best sellers is the Chief Eagle t-shirt. Taking a week for King to draw, it shows their dedication to supply high quality, original products that are truly one of a kind. Another illustration, Biggie Bear sports a sweatshirt and crown counting money – again reinforcing the brand’s playful and fun nature.
The accompanying AW12 lookbook is shot at night and highlights their unique illustrations through the use of neon dust. The photoshoot is set in an outdoor location with a group of friends, and each t-shirt or sweater is teamed with a pair of jeans, jacket and snap back or beanie hat – helping create a casual, street wear inspired aesthetic.
Rook also provides interesting short videos and montages on their website as an insight into their creative illustrations and ideas. Witnessing their drawing techniques or a film of a skateboarding sequence allows their audience to become closer to the brand.
If you have an appreciation for artistic talent that is unique and full of character, then I highly recommend a Rook tee to your wardrobe this season. Biggie Bear, Neck Tat or Chief Eagle – which one will you choose?
Shop the full range now on the Rook brand website.