Selfridges Bright Young Things 2012

This year Selfridges are once again championing young design talent with its ‘Bright Young Things’ campaign. The aim of the project is to showcase new designers’ work to a large audience, which will no doubt catapult them into the fashion world’s consciousness. This year there are 15 designers featured, focusing on womenswear, menswear, accessories, art, design and food.

Each of the fifteen collections is available to purchase from pop-up stores within the London branch of Selfridges, and online. The designers also get to use one of the store’s windows to showcase their work.

On team menswear, are designers Shaun Samson, Astrid Andersen, William Richard Green and Alex Mattsson. Shaun Samson breathes new life into the Mexican blanket, with tees and board shorts woven with blanket material on their front. The bright colours of the print offset nicely against the grey tones of the cotton.

Astrid Andersen offers directional sportswear with juxtaposing feminine detailing, such as floral lace on tank tops. The result is streetwear with an attention-grabbing edge for those who like to be noticed.

William Richard Green provides a looser silhouette – teaming graphic tees with satin joggers and oversized shirts, giving the collection a feel of Scandinavian minimalism.

Alex Mattsson completes the theme of luxe streetwear with his range of digital printed shirts and vests in super-soft silks. The matrix digi-print shirt is by far my favourite piece from the project – the printed shirt is nothing new but the introduction of silk elevates the collection.

The collections are not the cheapest on offer, but the boldness and vision that the young designers display is evident in the pieces. If you like streetwear and sportswear with a high fashion edge, then this project is definitely for you. Keep an eye on these designers – they really are bright young things.

Available online now over at Selfridges.

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Selfridges Bright Young Things 2012:

Selfridges Bright Young Things 2012