Selfridges London unveiled the “ultimate designer menswear destination” last week – a re-imagined space on the menswear floor, designed by Alex Cochrane and set to feature thirteen of the most coveted international label’s.
The stunning new space is in response to the fast-developing men’s designer fashion business. Selfridges, recently named Best Department Store in the World* by the IGDS (Intercontinental Group of Department Stores) for an unprecedented second time, will be located on the first floor of the London Oxford St flagship store.
A menswear only space, the 300 square foot redevelopment will introduce men to a whole new way of shopping for fashion apparel and accessories. Part of Selfridges Menswear Master plan, the multi-million pound initiative will also extend to a redevelopment of the store’s men’s shoe department later in the year:
Dubbed as “a new authoritative high-fashion destination” the space’s layout will channel an earthy feel, with an organic fluidness grounded by three sculptural plinths that divide it into two sides. The floors geometrically cut oversized-hexagonal stones will reflect the physicality of the imposing plinths.
Contrasts are provided by a series of rails made of brass with a patinated-bronze finish, likened to “trees to a clearing” given a “heightened sense of theatre and drama” from sculptural installations. A focal wall of polished steel at the back of the space will feature a programme of brand-specific pop-up concepts, beginning with an installation from Lanvin:
Designer Alex Cochrane, from Alex Cochrane Architects says:
“From the start we challenged the conventional approaches towards retail design, luxury and display. Our vision for the new Selfridges designer menswear space was to opt against familiarity preferring to invent a series of display elements… We developed these elements to be dynamic in their form, execution and materiality so as to welcome and inspire the visitor.”
The new space features Selfridges’ most directional menswear offering to date, including two new brands, Lanvin and Marni, being introduced for AW12. Other brands featured in the space are Balenciaga, Saint Laurent Paris, Comme des Garçons, Dries van Noten Gareth Pugh, Jil Sander, Givenchy by Ricardo Tisci, Junya Watanabe, Maison Martin Margiela, Paul Smith and Rick Owens.
“Now feels like the perfect time to further strengthen our designer proposition… to make Selfridges the destination for men’s fashion. There’s a greater appetite for inspiring design in menswear than ever before. Our aim in creating this new concept has been to bring together a definitive selection of the most amazing international labels… in an unapologetically colourful and inspiring edit.”
David Walker-Smith, Selfridges Menswear Buying Director
L-R: Dries van Noten, Paul Smith, Lanvin, Givenchy AW12 runway looks – all available from the new designer wear space.