Selfridges are in the process of renovating a 15,000 square foot space on their 1st floor men’s department that is set to become the world’s largest department devoted solely to men’s footwear.
Set to open on November 6th, the men’s footwear concept will feature over 250 brands as well as bespoke brand boutiques and a made-to-order shoe salon. Part of Selfridges’ Director of Menswear, David Walker-Smith’s ongoing Menswear Master Plan for the brand, the space sets a new bar for the men’s accessories industry – with 72,000 pairs of shoes in stock and 3,200 styles available at any one time.
During the opening season alone, the new space will see the introduction of over 80 new brands for Selfridges, complete with over 120 exclusive product styles.
David Walker-Smith says:
“Our chief consideration when curating the space has been the idea of shopping by category. This is something we’ve observed our male clients doing more and more, so it feels like a natural progression to build the department around accommodating that shopping pattern.”
New brands include Kenzo, McQ, Visvim, Junya Watanabe, Opening Ceremony, Yuketen, Oliver Spencer, Damir Doma, Ann Demeuleemester, Giorgio Armani and Burberry. Prices range from £25 for a classic pair of Havaianas flip-flops to over £10,000 for a made-to-order pair of Tom Ford boots. A special capsule collection for luxury brand The Generic Man will also available.
Other new, exciting additions to the space include a dedicated section for pop-up shops, exclusive collaborations, customisation services, trunk shows and unique retails initiatives, such as ‘buy from the runway’ concept.
The new year will see another world first, with Christian Louboutin’s men’s collection housed in a beautiful dedicated boutique, due to open February 2012.
Two new salons will become the driving force of the department, one dedicated to Selfridges biggest selling style, driving shoes and a class-leading bespoke salon for made-to-order styles. The bespoke salon will see the choice of leather – colour, sole and stitching – all left to the customer and will be available across brands including Church’s, Tods, Tom Ford, Grenson and Kurt Geiger.
In order to help customers take the best care of their new shoes, the space will also see a footwear ‘haberdashery’ open, where shoe accessories including polishes, brushes, laces and insoles can be purchased.
For more information head over to the Selfridges website.