Selfridges Surf Shack

Our off and on relationship with the British summer this year is becoming excruciating, especially if (like us) you rush to the window with baited breath every morning, searching for a glimmer of sunlight in the anticipation of legitimately venturing outside in shorts and sunglasses. Well, Selfridges is fed up! The ancient fashion icon has dumped our moody climate in order to shack up with a hot Californian summer. Their ‘Summer Shack’ is a compilation of this year’s best offerings, from sunglasses to shorts to shoes, all specially selected for an East Coast summer.

If swimming is a must for you on a holiday, or even if you’re just making a showing at your local pool, Orlebar Brown’s photographic swim shorts are unsurpassable, with the choicest pairs boasting a richly coloured sea print with swimmers, and a stylish monochrome printed cliff diver.

Either of these pieces would make a splash (excuse the pun) when paired with a plain white or pastel t-Shirt and loafers, with the latter pair being well complimented by the ‘Saturdays Surf NYC Compass t-shirt’ and a bold pair of sun-glasses. Warriors of Radness’ ‘Colour Block Shorts’ are also a brilliant buy, as their quality allows them to be utilised as a pair of unassuming swimming trunks or a good pair of day shorts – providing some much needed holiday colour-blocking.

For a simple, easy holiday style Lightning Bolts’ ‘Lightning Stripe T-Shirt’ is a must have. Through its subtle hint towards the on trend colour-blocking style, this piece will look brilliant atop a pair of chino shorts and either flip-flops, espadrilles or even brogues, giving you huge holiday versatility. Alongside this, Selfridges have selected Blood Brother’s ‘Love Song t-shirt’ – a vital and flexible summer staple for the more casually inclined holiday maker.

Last but most definitely not least is the apotheosis of 2012 summer style and East Coast chic: the Hawaiian Shirt. Printed shirts are huge this year and Tom Selleck will be quivering at the knees with just the thought of getting his hands on the pieces created by Paradise Found in this holiday corpus. The ‘Florida Shirt’ and ‘Hibiscus Summer Shirt’ are the standout pieces from this company, with the earlier harnessing this year’s push towards bold patterning, while the latter gives a more demure nod (as demure as a Hawaiian shirt can ever be) towards the canon. Either of these shirts should be paired with pale, smart shorts or even light, cotton trousers and smart brogues for an evening of sprezzatura on the boulevard.

This article has focused on just a few key pieces from Selfridges’ range, to see the full ‘Surf Shack’ go to Selfridges.com

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Selfridges Surf Shack

Selfridges Surf Shack

Selfridges Surf Shack

Selfridges Surf Shack

Selfridges Surf Shack

Selfridges Surf Shack

Selfridges Surf Shack