Suitsupply 2012 Spring/Summer Lookbook
The financial crisis has hit us all; ordinary consumers nowadays will often have to make the choice between price and quality when it comes to buying clothes. Fortunately, Fokke de Jong, the founder of the formal clothing brand Suitsupply, understands that high-quality clothes can be made and sold at an affordable price. Founded in 2000 in the Netherlands, the brand has now has expanded to 9 different countries worldwide – including USA, England and Italy.
So how exactly is it possible to make high-quality clothes at a relatively inexpensive price? According to Mr De Jong, the brand focuses greatly on the quality and design of its products and cuts the cost of distribution and marketing (no expensive advertisements, no high street stores etc). This philosophy results in formal/business menswear with delicate details that are usually seen in much more expensive, luxurious clothing lines.
The fabric for suits/jackets is imported from Italy, with the inside of each constructed with canvas or horsehair – in order to deliver a lighter, more natural feeling. Above all, the brand offers a helpful in-store tailoring service, helping you to alter all of the clothing so it fits you perfectly (we all know that fit is vital). For the customer who can’t find what they want in store or online, there is a bespoke service.
For this year’s spring/summer 2012 collection, strong colours and light fabric are key. In line with the major trends for the season, there is various shades of blue, alongside chic white trousers and season appropriate cotton/linen suits.
Shop the full range at SuitSupply.com.