SUPERDRY + Timothy Everest – Sebiro Collection
In an exciting new collaboration, advocate of contemporary formalwear Timothy Everest has teamed up with the casualwear giant Superdry to produce a collection of trans-seasonal tailoring.
The collection aims to revitalise tailoring by bringing classic pieces together with a modern attitude and adding touches of Superdry’s signature casualwear. Everest’s philosophy going in to the collection is that they are not selling suits but jackets and trousers that match – emphasising that tailoring is still relevant for the average male, but it has to be worn in new ways.
To structure the collection, it is split into four archetypes – The San Franciscan, The Bank Robber, The Super Spy and The Country Rebel.
The San Franciscan merges vintage tailoring with modern casualwear. A Tweed jacket is combined with a bright polo and denim to create a great casual look with a twist. This really shows how the right tailored jacket can look great without having to put together a complex or expensive outfit and the casual styling makes it ideal for everyday wear.
The Bank Robber showcases a very British approach to tailoring – a double breasted suit, available in grey and navy, is a solid addition to any wardrobe and demonstrates the simples, masculine appeal of suiting.
The Superspy combines bond-esque formalwear with modern “party” suiting for a suave look that is sure to turn heads on a night out. A grey tuxedo style suit with contrasting lapels and a simple black tie captures both fun and formality, providing a smarter option that won’t alienate those who prefer a casual style.
Finally The Country Rebel, the tour de force of the collection, combines tailoring with Superdry’s workwear aesthetic. A hard-wearing tweed jacket and colourful tie are worn with heavy boots and cuffed denim to conjure vivid images of the American blue collar worker and the rural working man.
Whilst tailoring has been a mainstay of mens fashion for years, this collaboration seeks to bring it in to the everyman’s wardrobe and it will be interesting to see how successfully it caters to an audience not usually orientated towards fashion.
The collection launches on august 12th 2012 online and Superdry’s London flagship store.