Way back in 2006, SUPRA Footwear was launched; and the brand has since become known for releasing some of the most sought after trainer silhouettes. Not settling for becoming one of the most desired trainer lines on the market, it seems that the designers have been getting adventurous in their tea breaks recently and intend to expand their offering – by introducing luggage.
SUPRA is well known for a sleek, less-is-more attitude to design (when it comes to footwear) and it is clear that the luggage collection is no different. Featuring a back pack, holdall, roller bag and laptop sleeve, all items come in a somewhat characteristic matte black finish. Always keeping a practical edge in mind, the various zips and pockets will surely provide enough room to stow your belongings.
In terms of material, the designers also seem to have your best interests at heart, using both waterproof and abrasion resistant technology in the fabric to keep your goodies dry and your bag looking pristine in the long run.
In recent years, it’s become almost necessary for a pair of SUPRAs to make it into any teenager or sneakerhead’s collection; anything from the Vaider to the entire Skytop series. Many brands try and diversify into other areas of apparel and accessories, and if done correctly, it can have a dramatic effect on the business as a whole. However, it is very easy for a company to believe that because it designs trainers well, it can also design luggage well – and that is simply not the case. Only time will tell how the collection will do.
As always, let us know your thoughts below and keep an eye out for the collection later on in the year.
Looking good isn’t important, it’s everything.