If Ted were a bloke I think we would get on pretty well. Not that much older than me, Ted was conceived during a fishing trip back in 1987 and the first Ted Baker store opened in Glasgow a year later. He has grown into a fine example of British retail clothing. Also like me, Ted seems to have been born aged 44, so he’s quite old-school when it comes to marketing. Shunning million-pound campaigns, he prefers to intimately inform you of his goings-on by word of mouth. In that same fashion, please let me introduce to you; Ted’s Bespoken For.
Only available at the Floral Street store in Covent Garden, Ted’s Bespoken For allows punters to have their initials added to their purchases. The offer extends to select items from both the menswear and womenswear ranges and is a classical compliment to Ted’s contemporary character. For the gentleman, blazers and shirts can be embroidered but the real highlight of this service is the engravings to the leather satchels. Lettering is available in either a blind or gold-foil finish that gives a beautiful personal touch to an excellent quality bag. It would make the perfect present for a father, a friend or a son soon-to-finish university. *Cough, cough parents*
Ted seems to understand that shopping is a personal experience – one that involves emotion, commitment and a degree of self-knowing and confidence. Bespoken For is his old-school way of telling you that. So good, it’s got your name on it.
Find out more over on the Ted Baker website.
Looking good isn’t important, it’s everything.