Ted’s Drawing Room – SS12 Digital Campaign
Ted Baker fans are in for a treat on Saturday 17th March. To celebrate the in-store launch of Ted Baker’s spring/summer 2012 campaign – The Great Exhibitionist and his Private Views – Ted has commissioned 11 acclaimed illustrators to create a digital fashion portrait service, entitled Ted’s Drawing Room.
The service will run throughout stores in the UK (as well as in New York) and will see over 100 lucky customers receive a signed, framed, one off portrait of themselves created by one of the top illustrators listed below.
The illustrators involved in this one off event are:
- Jacqueline Bissett
- Miss Led
- Niki Pilkington
- Emma Lofstrom
- Viet Tran
- Harry Malt
- Serge Seidlitz
- Michael Frith
- Dale Edwin Murray
- Matthew Green
- Damien Weighill
How It Works
- Shoppers are invited into the store to try on various different garments from Ted Bakers latest SS12 range.
- You then get to strike a pose in one of Ted’s on site photo booths.
- This photo is sent straight to Ted’s Drawing Room (aka the artists studio) where the artists are eagerly awaiting.
- The illustrators then choose to draw the looks they are most inspired by.
- Once complete, Ted will send those lucky enough to have had their portrait drawn a signed framed copy.
If that wasn’t enough, a select few of those lucky customers will also receive a time lapse film of their portrait being created!
Times & Locations
Below you will find a full list of store locations and times, because we wouldn’t want you to miss out on this unique one off experience. All events take place on Saturday 17th March 2012.
- UK: Bluewater, Brighton, Glasgow, Leeds, London Floral St, Manchester Trafford Centre (12pm – 8pm)
- Ireland: Dublin (12pm – 8pm)
- USA: Soho, Meatpacking District (until 3pm EST)
Ted’s Drawing Room – SS12 Digital Campaign:
Ted Baker has commissioned selected illustrators to produce a few examples that show customers what they can expect from the portraits. It also gives you a visual representation of the differences in each illustrator’s works.