As the acronym suggests, ‘TMRW’ magazine is all about the next day’s styles and trends – for the modern man who likes to be a step ahead.
Predominantly aimed at the male sartorialist, this quarterly magazine is centred on indie culture; showcasing independent clothing labels and musicians across Britain. Printed onto thick A5 card, the magazine has an almost book-like feel to it – making it a stylish accessory for any bookshelf.
TMRW issue #1, focusing on autumn 2012, featured Oliver Proudlock on it’s front cover – founder of Serge De Nimes and Made in Chelsea star. Within it’s thick pages were an array of clothing brands, shops and musicians, as well as exclusive interviews with the Vaccines, the Milk and Jake Bugg to name but a few.
However, as quoted on the back page of issue number 1: “this is just the beginning // the adventure has just begun” and whilst the public have been enjoying the fruits of the autumn edition, the TMRW team have been busying themselves developing issue #2 – the “adventure” is undeniably under way.
The current winter 2012 edition was recently released on the 26th of November and is packed with some great independent labels, not to mention features with Tyler James, Jamie Laing and the Little Comets.
CEO of TMRW, Joe Brine, founded the brand through his music blog, which saw him interview big names such as Ed Sheeran and Rizzle Kicks prior to them becoming main stream artists and house hold names.
I asked Joe to sum up the mag in one sentence, his response being:
“It would be hard to put it all into one sentence. Be it the fresh, modern and minimalistic design, the dedicated writing team, the famous faces we have on board, the amount of independent fashion brands inside… I could go on!”
The future looks bright for TMRW magazine, with the first two issues receiving a huge amount of praise and hype – nevertheless, Joe hasn’t got carried away with this saying “as we are self funded, getting to the next issue is an achievement. We just want to slowly build up our readership whilst still being a niche’ly created ‘zine.“
To get your hands on the first two issues head over to http://www.tmrwmagazine.com.